1.
Make certain your web copy contains relevant keywords. For instance,
if you sell soy candles, but your webpages refer to your products
as simply "candles", then the search engines will not
list your pages under searches for "soy candles"
2.
Focus each webpage on a single topic. If you sell boy soy candles
and incense, then you will want to spotlight those products on
different products. If you opt to focus on both products on one
page, how will you divide the keywords, and how will the search
engine decide which product dominates the page. The best course
is to avoid any such confusion and focus each page on one topic
or product.
3.
Exchanging links with complimentary sites is not only a good way
to improve your search engine ranking, but also it allows you
to offer additional valueable content to your visitors.
