1.
Write Articles - You can increase your website's visibility when
you write articles in your area of expertise and distribute them
to editors as free content for their e-mail newsletters or their
websites. Just ask that a link to your website and a description
of your company be included with the article.
2.
Blogging - If you want additional links to your site, consider
starting a business blog on your website. If you offer excellent
content and regular industry comment, people are likely to link
to it, increasing your site's PageRank.
3.
Print Inclusion - Be sure to include your URL on everything...your
brochures, business cards, and more!
4.
E-mail Signatures - Be certain to list your URL in your e-mail
signature. You would be surprised how many people you will communicate
with that you did not realize were unaware of your business. Including
your URL in the e-mail signature opens the door for friends and
family to inquire about your business.
5.
Affiliates - Creating an affiliate program can help get the word
out about your website. In such an arrangement, other websites
would place links to your website on their own website. When a
customer follows their link and then places an order on your website,
the affiliate receives a commission. Please note that our e-Commerce
website package includes affiliate software.
6.
Newsletter - As customers visit your website, you will want to
encourage them to return. One way to do so is to ask them to sign
up to receive your digital newsletter. In your newsletter, you
can discuss industry issues, spotlight products, offer specials
and more. The important thing is to make the newsletter interesting
enough that customers want to view it, as it is wonderful way
to keep your company in the minds of your customers.
